Soumya Sivakumar

I am a Scholarly Academic with Associate Professor of Marketing status, teaching and researching in various areas of marketing, such as frugal innovation, consumer behavior, global, and sustainable marketing. I have published in both marketing and economics journals, and chaired doctoral committees. I am passionate about teaching, research, and learning, and committed to student, faculty, and staff success. I leverage my marketing research expertise to enhance extramural funding initiatives and create and manage successful academic programs.